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Methodology

A real-world, practical methodology that brings people together and gives them the tools to make breakthroughs.

Breakthrough Thinking is for those looking to make big leaps on any kind of challenge

WHAT IS IT?

A unique methodology that can be used by teams to tackle any kind of challenge. From business futures to brand strategies, culture transformation, product innovation and beyond.

It merges a diverse range of thinking disciplines into a single coherent approach and set of tools and techniques. It’s been designed to be massively intuitive and accessible, anchored in immersive, engaging, gamified activities.

It’s not about problem-solving for today, it’s for making leaps into tomorrow. Think thought experiments and activities that enable people to see far beyond the status quo.

WHY IS IT NEEDED?

We’re working in an era where change is constant and uncertainty is a prevailing condition. Knowledge is not the currency it was. The past is less useful a guide to the future than ever before.

In this context the capacity to see the alternative path is becoming more essential than ever. The expiry-date thinking of narrow-focused experts is giving way to those who can think creatively, divergently and intuitively.

Those who think this way are disrupting those who represent the norm. Those who challenge conventions are creating the future. This is the time of the breakthrough thinker.

A model for making breakthroughs

Breakthrough Thinking is founded on three requirements. The presence of each is critical to any team seeking to make leaps forward on a given challenge. It starts with a mindset that is open and curious, it demands an approach that is collaborative and creative, and it thrives where conditions foster psychological safety for all.

Everyhow's Breakthrough Thinking methodology and framework diagram

Diversity

How we seek different and divergent views in order to see things from every possible angle

The more homogenous a group of people, the less likely that fresh thinking can emerge. Diversity of thought is vital for teams to move beyond the echo chamber.

Diversity in a breakthrough thinking context means forming teams with different backgrounds, skills and experiences. This ensures a range of perspectives and counter-perspectives can be tabled, leading to richer, better outputs.

In practice
  1. Form cross-disciplinary teams
  2. Empower people at the edges
  3. Wear different hats, assume different roles

“In a wicked world, relying upon experience from a single domain is not only limiting, it can be disastrous.”

— David Epstein

Collaboration

How we gather around common goals and enable every stakeholder to play their part

The ability of organisations to bring their people together—to share, learn, ideate and create—is becoming ever more critical to their success.

Collaboration in a breakthrough thinking context means more than merely working together. It means a highly immersive and participatory approach that equally values the contribution of every stakeholder and optimises their ability to make a contribution.

In practice
  1. Prioritise the journey over the outcome
  2. Forge alignment around common goals
  3. Do the work together in the open

"Collaboration brings small sparks together to generate breakthrough innovation."

— Scott Belsky

Curiosity

How we spend time exploring the problem rather than jumping directly to the solution

The use of intelligent inquiry is essential fuel for organisations looking to break new ground. The better questions we ask, the better answers we will find.

Curiosity in a breakthrough thinking context means seeing the big picture with different eyes so we can identify other ways forward. It means making a habit of questioning everything, digging deeper, discovering more and finding truly enlightening insights.

In practice
  1. Assume a beginner's mind
  2. Pose open 'why', 'what if' and 'how' questions
  3. Resist the urge to jump to answers too quickly

“In the beginner’s mind there are many possibilities, but in the expert’s there are few.”

— Shunryu Suzuki

Imagination

How we help people think more openly and expansively so they can make big leaps together

The stimulation of imagination is critical to any creative process. If we stimulate this at an individual level we it can power incredible collective creativity.

Imagination in a breakthrough thinking context means giving people the freedom and tools to generate ideas that push the boundaries. It requires us to unshackle participants from constraints and push creativity to the fore so they think without limits.

In practice
  1. Use thought experiments to break free from constraints
  2. Generate large volumes of divergent ideas
  3. Make tangible artefacts to bring ideas to life

“Imagination is more important than knowledge.”

— Albert Einstein

Time Travel

How we work in the future, exploring a spectrum of scenarios and sketching the paths to success

The future is often held to be unknown and uncertain but with the right mindset we can find ways to comprehend it, simulate and even create it.

Time travel in a breakthrough thinking context means finding ways to explore the future from the confines of the present. It can involve suspending belief in order to 'go there' or it can be anchored in predictions and logic-driven possibilities.

In practice
  1. Use projective exercises to immerse in the future
  2. Scope and sketch possible scenarios as context-setters
  3. Develop radical ideas for future customers

"Those who get ahead in this century will dance with the great unknown and find danger, rather than comfort, in the status quo."

— Ozan Varol

Nonconformity

How we deliberately challenge norms and conventions to help break through the status quo

The world spins on conventions that dictate what is possible and what is not. It is when we break these rules that we truly open the aperture for breakthroughs.

Nonconformity in a breakthrough thinking context means going against the grain in search of different. It requires us to take deliberately contrarian positions so that we can challenge the accepted order, bend the rules and see around the blind spots in our logic.

In practice
  1. Set out to kill conventions as a starting point for ideation
  2. Practice 'reverse-brainstorms' to actively identify bad ideas
  3. Give permission to bend and break sector/market rules

“Whenever you find yourself on the side of the majority, it is time to reform (or pause and reflect).”

— Mark Twain

Gamification

How we use tactile tools and gamified aspects that engage people to think creatively and decisively

The use of gamification to solve gnarly business challenges can be a game-changer for team engagement, motivation and ideation.

Gamification in a breakthrough thinking context means incorporating play-based approaches to work that encourage people think more expansively. It's about levelling the field and giving every participant the opportunity to do their best work.

In practice
  1. Create engaging, enjoyable and tactile tasks
  2. Set clear goals and give participants a sense of purpose
  3. Incentivise and reward progress

"Games make us happy because they are hard work that we choose for ourselves, and it turns out that almost nothing makes us happier than good, hard work."

— Jane McGonigal

Intuition

How we confidently explore opportunities based only on our innate experience and expertise

The human gift of intuition is our shortcut to great ideas and great decisions––and is our greatest advantage over any artificial forms of intelligence.

Intuition in a breakthrough thinking context means placing trust in collective wisdom to steer toward outcomes. It guards against logic becoming a handbrake on our ideas and empowers teams to move decisively through questions and avoid 'analysis paralysis'.

In practice
  1. Request personal reflections
  2. Work with hypotheses, backfill with data later
  3. Invoke voting where majority rule means progress

"The intuitive mind is a sacred gift and the rational mind is a faithful servant. We have created a society that honors the servant and has forgotten the gift."

— Albert Einstein

Practicality

How we ensure that 'thinking' connects directly to 'doing' and does not fall into esoteric conjecture

The trouble with strategy is it is too often framed in the theoretical. If we're to make breakthroughs we need to make strategy practical.

Practicality in a breakthrough thinking context is about making strategy as tangible as possible. It involves bringing execution forward in the process, forging early prototypes that can give rise to experiments and provide clues as to real-world execution across relevant applications.

In practice
  1. Leap to execution in early stages of ideation
  2. Experiment freely and invite user feedback
  3. Build prototypes

“Be practical as well as generous in your ideals. Keep your eyes on the stars, but remember to keep your feet on the ground.”

— Theodore Roosevelt

Everyhow what if mirp template mock up

Imagination

How we help people think more openly and expansively so they can make big leaps together

The stimulation of imagination is critical to any creative process. If we stimulate this at an individual level we it can power incredible collective creativity.

Imagination in a breakthrough thinking context means giving people the freedom and tools to generate ideas that push the boundaries. It requires us to unshackle participants from constraints and push creativity to the fore so they think without limits.

In practice
  1. Use thought experiments to break free from constraints
  2. Generate large volumes of divergent ideas
  3. Make tangible artefacts to bring ideas to life
Read more...
Everyhow what if mirp template mock up

Nonconformity

How we deliberately challenge norms and conventions to help break through the status quo

The world spins on conventions that dictate what is possible and what is not. It is when we break these rules that we truly open the aperture for breakthroughs.

Nonconformity in a breakthrough thinking context means going against the grain in search of different. It requires us to take deliberately contrarian positions so that we can challenge the accepted order, bend the rules and see around the blind spots in our logic.

In practice
  1. Set out to kill conventions as a starting point for ideation
  2. Practice 'reverse-brainstorms' to actively identify bad ideas
  3. Give permission to bend and break sector/market rules
Read more...
Everyhow what if mirp template mock up

Practicality

How we ensure that 'thinking' connects directly to 'doing' and does not fall into esoteric conjecture

The trouble with strategy is it is too often framed in the theoretical. If we're to make breakthroughs we need to make strategy practical.

Practicality in a breakthrough thinking context is about making strategy as tangible as possible. It involves bringing execution forward in the process, forging early prototypes that can give rise to experiments and provide clues as to real-world execution across relevant applications.

In practice
  1. Leap to execution in early stages of ideation
  2. Experiment freely and invite user feedback
  3. Build prototypes
Read more...
Everyhow what if mirp template mock up

Intuition

How we confidently explore opportunities based only on our innate experience and expertise

The human gift of intuition is our shortcut to great ideas and great decisions––and is our greatest advantage over any artificial forms of intelligence.

Intuition in a breakthrough thinking context means placing trust in collective wisdom to steer toward outcomes. It guards against logic becoming a handbrake on our ideas and empowers teams to move decisively through questions and avoid 'analysis paralysis'.

In practice
  1. Request personal reflections
  2. Work with hypotheses, backfill with data later
  3. Invoke voting where majority rule means progress
Read more...
Everyhow what if mirp template mock up

Gamification

How we use tactile tools and gamified aspects that engage people to think creatively and decisively

The use of gamification to solve gnarly business challenges can be a game-changer for team engagement, motivation and ideation.

Gamification in a breakthrough thinking context means incorporating play-based approaches to work that encourage people think more expansively. It's about levelling the field and giving every participant the opportunity to do their best work.

In practice
  1. Create engaging, enjoyable and tactile tasks
  2. Set clear goals and give participants a sense of purpose
  3. Incentivise and reward progress
Read more...
Everyhow what if mirp template mock up

Diversity

How we seek different and divergent views in order to see things from every possible angle

The more homogenous a group of people, the less likely that fresh thinking can emerge. Diversity of thought is vital for teams to move beyond the echo chamber.

Diversity in a breakthrough thinking context means forming teams with different backgrounds, skills and experiences. This ensures a range of perspectives and counter-perspectives can be tabled, leading to richer, better outputs.

In practice
  1. Form cross-disciplinary teams
  2. Empower people at the edges
  3. Wear different hats, assume different roles
Read more...
Everyhow what if mirp template mock up

Collaboration

How we gather around common goals and enable every stakeholder to play their part

The ability of organisations to bring their people together—to share, learn, ideate and create—is becoming ever more critical to their success.

Collaboration in a breakthrough thinking context means more than merely working together. It means a highly immersive and participatory approach that equally values the contribution of every stakeholder and optimises their ability to make a contribution.

In practice
  1. Prioritise the journey over the outcome
  2. Forge alignment around common goals
  3. Do the work together in the open
Read more...
Everyhow what if mirp template mock up

Curiosity

How we spend time exploring the problem rather than jumping directly to the solution

The use of intelligent inquiry is essential fuel for organisations looking to break new ground. The better questions we ask, the better answers we will find.

Curiosity in a breakthrough thinking context means seeing the big picture with different eyes so we can identify other ways forward. It means making a habit of questioning everything, digging deeper, discovering more and finding truly enlightening insights.

In practice
  1. Assume a beginner's mind
  2. Pose open 'why', 'what if' and 'how' questions
  3. Resist the urge to jump to answers too quickly
Read more...
Everyhow what if mirp template mock up

Time Travel

How we work in the future, exploring a spectrum of scenarios and sketching the paths to success

The future is often held to be unknown and uncertain but with the right mindset we can find ways to comprehend it, simulate and even create it.

Time travel in a breakthrough thinking context means finding ways to explore the future from the confines of the present. It can involve suspending belief in order to 'go there' or it can be anchored in predictions and logic-driven possibilities.

In practice
  1. Use projective exercises to immerse in the future
  2. Scope and sketch possible scenarios as context-setters
  3. Develop radical ideas for future customers
Read more...
Everyhow what if mirp template mock up

Diversity

How we seek different and divergent views in order to see things from every possible angle

The more homogenous a group of people, the less likely that fresh thinking can emerge. Diversity of thought is vital for teams to move beyond the echo chamber.

Diversity in a breakthrough thinking context means forming teams with different backgrounds, skills and experiences. This ensures a range of perspectives and counter-perspectives can be tabled, leading to richer, better outputs.

In practice
  1. Form cross-disciplinary teams
  2. Empower people at the edges
  3. Wear different hats, assume different roles
Read more...
Everyhow what if mirp template mock up

Collaboration

How we gather around common goals and enable every stakeholder to play their part

The ability of organisations to bring their people together—to share, learn, ideate and create—is becoming ever more critical to their success.

Collaboration in a breakthrough thinking context means more than merely working together. It means a highly immersive and participatory approach that equally values the contribution of every stakeholder and optimises their ability to make a contribution.

In practice
  1. Prioritise the journey over the outcome
  2. Forge alignment around common goals
  3. Do the work together in the open
Read more...
Everyhow what if mirp template mock up

Curiosity

How we spend time exploring the problem rather than jumping directly to the solution

The use of intelligent inquiry is essential fuel for organisations looking to break new ground. The better questions we ask, the better answers we will find.

Curiosity in a breakthrough thinking context means seeing the big picture with different eyes so we can identify other ways forward. It means making a habit of questioning everything, digging deeper, discovering more and finding truly enlightening insights.

In practice
  1. Assume a beginner's mind
  2. Pose open 'why', 'what if' and 'how' questions
  3. Resist the urge to jump to answers too quickly
Read more...
Everyhow what if mirp template mock up

Imagination

How we help people think more openly and expansively so they can make big leaps together

The stimulation of imagination is critical to any creative process. If we stimulate this at an individual level we it can power incredible collective creativity.

Imagination in a breakthrough thinking context means giving people the freedom and tools to generate ideas that push the boundaries. It requires us to unshackle participants from constraints and push creativity to the fore so they think without limits.

In practice
  1. Use thought experiments to break free from constraints
  2. Generate large volumes of divergent ideas
  3. Make tangible artefacts to bring ideas to life
Read more...
Everyhow what if mirp template mock up

Time Travel

How we work in the future, exploring a spectrum of scenarios and sketching the paths to success

The future is often held to be unknown and uncertain but with the right mindset we can find ways to comprehend it, simulate and even create it.

Time travel in a breakthrough thinking context means finding ways to explore the future from the confines of the present. It can involve suspending belief in order to 'go there' or it can be anchored in predictions and logic-driven possibilities.

In practice
  1. Use projective exercises to immerse in the future
  2. Scope and sketch possible scenarios as context-setters
  3. Develop radical ideas for future customers
Read more...
Everyhow what if mirp template mock up

Nonconformity

How we deliberately challenge norms and conventions to help break through the status quo

The world spins on conventions that dictate what is possible and what is not. It is when we break these rules that we truly open the aperture for breakthroughs.

Nonconformity in a breakthrough thinking context means going against the grain in search of different. It requires us to take deliberately contrarian positions so that we can challenge the accepted order, bend the rules and see around the blind spots in our logic.

In practice
  1. Set out to kill conventions as a starting point for ideation
  2. Practice 'reverse-brainstorms' to actively identify bad ideas
  3. Give permission to bend and break sector/market rules
Read more...

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